Account Executive

WJET | Erie, PA

Posted Date 4/28/2025
Description <p>Working with the Jet/Fox Sales team, the Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.</p> <p>Implements strategies to consistently grow revenue and exceed revenue goals.<br /> Establishes credible relationships with local business community.<br /> Makes sales calls on existing and prospective clients.<br /> Maintains assigned accounts and develops new accounts.<br /> Prepares and delivers sales presentations to clients.<br /> Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.<br /> Provides clients with information regarding rates for advertising placement in all media.<br /> Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.<br /> Works with clients and station personnel to develop advertisements.<br /> Performs other duties as assigned.<br /> Requirements &amp; Skills:</p> <p>&nbsp;</p> <p>Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.<br /> Minimum one year’s experience in sales, preferably in the media field.<br /> Valid driver’s license with an acceptable driving record.<br /> Experience achieving long-range objectives and implementing the strategies and actions to achieve them.<br /> Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.</p>

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