Event & Marketing Assoc
CHS Central Office - Hershey, PA
Full-Time
The Marketing & Event Associate at the Catherine Hershey Schools for Early Learning (CHS) Central Office will lead the ideation, planning and execution of events that support CHS and its Centers. This individual will coordinate strategic events of varying sizes and purposes including professional gatherings and celebrations, talent and admissions recruitment events, community events, and other events that engage CHS audiences. Reporting to the Marketing Manager, the Marketing & Event Associate will also support ongoing Marketing & Communications team projects and daily operations as assigned.
Responsibilities:
- Lead the events for CHS including strategic ideation, planning, execution, and follow up, including but not limited: professional gatherings and celebrations, talent and admissions recruitment events, community events, and other in-person or virtual events that engage CHS audiences
- Provide operating and administrative support for the Marketing and Communications Department by updating and managing the project management system to ensure that tasks, assignments and timelines within the department are met, assisting with vendor contracts, and reviewing financial system to ensure POs and payments are processed. Serve as support and liaison for external marketing agencies and vendors in the absence of the Marketing Manager
- Identify external event, speaking and sponsorship opportunities that align with CHS's mission and strategic goals, and coordinate Central Office and/or CHS Centers participation
- Create and maintain a calendar of all hosted, sponsored, and attended events
- Serve as point person for hosted or attended events for guests, staff, and vendors to ensure smooth execution, payments, coordination, and timelines are successfully met
- Work collaboratively with internal and external stakeholders to manage the overall guest experience, including guest list management, venue selection, entertainment, food and beverage selections, event content and logistics
- Collaborate with the Marketing & Communications team to ensure event-associated marketing plan (including but not limited to: social media posts, event promotion) and materials (including but not limited to: event invitations-print or virtual, webpages, presentations, programs, signage) are developed
- Capturing event feedback and metrics to inform future event plans
- Build replicable processes and materials that continuously improve workflows
- Manage a database of external CHS contacts/audiences and determine appropriate attendees for events and track event RSVPs including responding to questions, RSVPs, and inquiries
- Assist in strategizing a communication and marketing plan to promote events and increase and grow attendees
- Manage event budget, vendor selection, establish and negotiate and create contracts, and ensure payments follow internally processes
- Responsible for responding to CHS communications and events inboxes inquiries in a timely manner, including weekends and evenings
- Responsible for responding to social media comments/messages in a timely manner, including weekends and evenings when on duty as part of the team's monitoring rotation schedule.
Qualifications:
- Associates' Degree or equivalent in Marketing, Hospitality, Public Relations, or related field required (Bachelor's preferred)
- 1-3 years of versatile event planning experience
- Responsible, enthusiastic, and care about working in a mission-focused organization
- Exceptional time management, project management, attention to detail, organizational, and creative skills
- Exceptional interpersonal and communication skills - written, verbal, and platform
- Experience using webinar platforms like Zoom Webinars
- Experience with MailChimp, or similar email platform
- Proficiency in using technology including MS Office Suite (Outlook, Word, Excel, and PowerPoint)
- Passional about education and is an advocate for helping young children
- Ability to work in a fast-paced environment with changing priorities
- Ability to work nights and weekends, if needed
- Takes initiative, actively identifies problems and implements solutions, and seeks strategic opportunities that advance organizational goals
- Comfortable researching, gathering, and analyzing data and information for leadership
- Ability to work well across functions and departments to forge strong cross-disciplinary relationships
- Ability to uphold and effectively represent the mission and values of CHS and MHS with a high degree of professionalism
Who we are and what we’re looking for
At CHS, we are leaders passionate about early childhood education and community betterment. Our work is driven by the desire to endow children with the resources for educational and physical well-being, while supporting and empowering their families. We listen to the needs of our diverse community and adapt to give everyone a voice. We hold each-other accountable for bringing our best and most authentic selves to school every day, creating an environment of mutual respect.
We strive to build a team of individuals that is passionate about our mission, brings in new creative ideas, and loves their work. If this sounds like you, we look forward to seeing your application.
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