WPGH is seeking a Digital Sales Coordinator who will ensure all digital objectives, including internet and mobile, meet or exceed company revenue growth goals. This person will become an expert in Sinclair’s digital capabilities and be able to enter, maintain, and report on digital campaigns solutions to station marketing consultants and Sales Management.
Not every day will look the same, however, the main responsibilities of our Digital Sales Coordinator will include the below responsibilities:
Research and gather information on new technology and how the station can utilize to advance digital platforms
Keep abreast of digital platforms and initiatives for the station to develop a competitive advantage
Maintain a high level of communication with all station personnel you interact with
Maintain a high level of communication with all station management as needed
Maintain a high level of communication with sales team to inform of status of campaigns for clients including feedback that might help grow existing business
Assist with the launch of digital campaigns
Raise ideas to the sales and management team for digital platforms and initiatives
Enter, review and approve digital orders as necessary
Assist in training all sales personnel and content producers on a regular basis on all digital platforms
Attend and participate in meetings and conference calls on digital platforms as needed
Inform sales team of ongoing digital programs
Partner with Corporate on acquiring elements that are associated with sales efforts
Monitor all digital campaigns to ensure full delivery of strategy and communicate with DSM on pacing and results
Maintain current relationships with clients
May attend sales calls with sales team and/or management team as needed
What skills do you need to be successful in our role?
Working knowledge of new media, digital interactive initiatives, social media and content
Requires a highly professional communication skillset, including excellent grammar, copywriting, spelling accuracy, and excellent phone & conversation skills
Hands on experience developing new business as a skilled negotiator and motivator, a proven track record of digital success
Passion for leading and contributing to a sales team with a positive mindset
Effective relationship building, customer service, communication and negotiation skills
Strong understanding of the changing landscape of integrated marketing
Must be able to maintain composure in stressful situations, and be proficient in finding solutions and diffusing angry or upset customers
Must have strong listening skills, and be empathetic and able to effectively relate to clients
Understanding of digital analytics and reporting tools is a plus
Highly proficient in Microsoft office products, including Power Point
College degree preferred
Broadcast or television management experience is a plus
Valid driver’s license with clean driving record required
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
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