About Us
Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
This position is hybrid (6 times a month in office) based out of West Chester, PA.
About The Role
The Sr Manager, Paid Social has an overall responsibility for developing social media strategies for the brand. Keeping brand and values in mind, this individual will be accountable for developing the strategic framework, partnerships, and positioning for established forms of social media.
What You Will Do
- Manages the identification and pursuit of business opportunities for social media channels, with primary goal of profitably driving followers, engagement, reach and viewership and supporting business priorities.
- Partners with a variety of different departments (most notably, Talent, eCommerce, Programming, Merchandising, Customer Service) to identify ways to enhance the customer experience with the primary goal of driving customer engagement and retention, and secondary goal of driving brand awareness and new customers / followers.
- Works cross functionally with the teams that execute social deployment strategy and planning for ALL organic outbound posts, live streams, and show simulcasts as well as host strategies and posts for all platforms
- Partners with team that works with customer engagement and interaction and direct responses to customer interactions.
- Develops KPI goals by program and ensure alignment with business goals.
- Develops and enhances process to work across teams to help integrate social media and marketing into other relevant departments throughout the organization. Ensure partnership with Analytics, Consumer Insights and social vendors to analyze and optimize performance by channel
What You Bring
- 8+ years of experience within the social and/or digital marketing space
- Education: Bachelor’s Degree in Marketing, Advertising, Communications or related field, preferred
- Demonstrated experience in executing successful social media campaigns that boost brand visibility and engagement, along with expertise in developing and implementing creative ideas and concepts.
- Extensive experience in managing various social media platforms, encompassing content creation, scheduling, and engagement
strategies.
- Skilled in overseeing budgets for social media initiatives, including paid advertising effort
#LI-ST4 #LI-Hybrid
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.