Digital Content Producer

WJET | Erie, PA

Posted Date 4/15/2025
Description <p>The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.</p> <p>Develops and leads winning strategy for station content<br /> Expert understanding of Facebook, Twitter, and other social media platforms<br /> Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines<br /> Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television<br /> Determines a story&#8217;s emphasis, length, and format, and organizes material accordingly<br /> Research and analyze background information related to news stories in order to be able to provide complete and accurate information<br /> Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions<br /> Pitches on-brand local and trending stories during morning meetings<br /> Checks reference materials such as books, news files or public records to obtain relevant facts<br /> Shoots and edits content for on-air and digital<br /> Produces reports for all platforms<br /> Ensures that all content meets company standards for journalistic integrity and production quality<br /> Builds and calendars digital campaigns to promote local shows and specials.<br /> Writes stories for the web and other digital platforms<br /> Performs other duties as assigned<br /> Finds new ways to use Social Media and our website to engage with viewers<br /> Requirements &amp; Skills:</p> <p>Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred<br /> Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred<br /> CSS, Flash and other relevant technology skills is a plus<br /> Maintain positive work environment through active team participation and cooperation with co-workers in all departments<br /> Responds positively to feedback</p>

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