The Opportunity
The Digital Marketing Strategist for Affiliate Marketing will be responsible for the overarching Affiliate calendar planning and strategy for business priorities. This role will strive to improve the customer experience, engage members with meaningful content, drive operational excellence and use analysis to identify key insights/opportunities that will have a positive impact on the customer and the business. Reporting to the Sr Manager of Account Management, you will be responsible for revenue and new customer growth for the Affiliate channel, while maintaining budget and KPI guard rails.
This position is hybrid and based out of West Chester, PA. Must be able to be in office ~6 times a month.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.
Your Impact
- Responsible for the day-to-day management of all Affiliate media program needs including but not limited to executing, optimizing, and planning of media campaigns and marketing strategies
- Achieves sales and business targets by optimizing the program daily. Collaborates with Senior Manager on affiliate channel planning, identifying areas of opportunities to grow the channel.
- Build partner relationships, staying abreast of trends and emerging issues; manage and enhance strategic relationships with key partner.
- Reports on campaign performance, gathers insights, and makes recommendations for further testing and campaign spend. Initiates and executes campaigns with test partners, targeting campaigns and new business initiatives to drive scale, after self-identifying opportunities
- Partners with ad agency on strategy, optimization opportunities, incremental growth initiatives, and partner performance & growth prospects.
- Supports the team through market research and industry benchmarking to improve program strategy.
- Supports Senior Manager with reporting & analysis projections: monitoring spend and sales daily, weekly, and monthly collected from analytics platforms and Impact Radius.
- Responsible for tracking performance of test partners, targeting campaigns and new business initiatives and providing Senior Manager with visibility into ongoing work, program testing performance and optimization efforts.
What You Bring
- BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
- 3-4 years professional experience, within marketing, communications or eCommerce
- Must be a strong self-starter, with the ability to both recommend and initiate work and projects with minimal direction
#LI-ST4 #LI-Hybrid
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.